New York, NY – Universal Sports and USA Sevens LLC announced today that the network will be the exclusive broadcaster and distributor of VOD coverage of the 2010-2011 HSBC Sevens World Series of rugby, with the series beginning Friday, December 3 in Dubai and Universal Sports’ coverage beginning Saturday, December 4.
The partnership marks the first time the series will be available on “free-to-air” and will bring an international quality feed with English commentary to the properties’ widest-ever audience.
“It is great that Universal Sports is on board to help us take rugby sevens to the next level in the US and we are confident that having Universal’s world-class production and reach will deliver huge value to the American audience and the growth of the sport,” said Jonathan First, President of USA Sevens.
“With the addition of the HSBC Rugby Sevens World Series, our network continues to provide fans the most extensive rugby coverage in the United States,” said Perkins Miller, COO of Universal Sports. “We look forward to broadcasting these great events across all of our platforms – TV, Online and Mobile.”
The Series opens in Dubai on December 3-4 and South Africa on December 10-11 and coverage will be streamed LIVE on universalsports.com beginning December 4 for a fee.
The remainder of the series, including events in New Zealand, Hong Kong, Australia, England and Scotland, will be broadcast on Universal Sports cable network, LIVE on universalsports.com and other Universal Sports platforms, including mobile feeds. It was recently announced that NBC Sports and Universal Sports will broadcast 8 hours of the HSBC Sevens World Series from Las Vegas on February 12-13.
Universal Sports Broadcast Schedule
Dubai Dec 4 9AM ET LIve www.Universalsports.com
South Africa Dec 11 11AM ET LIve www.Universalsports.com
New Zealand February 5, 2011 7:00 PM ET Universal Sports TV
Hong Kong March 27. 2011 10:00 PM ET Universal Sports TV
Australia April 3, 2011 9:00 PM ET Universal Sports TV
England May 22, 2011 10:00 PM ET Universal Sports TV Scotland May 29, 2011 10:00 PM ET Universal Sports TV