Reports from Fairfax Media say the Rugby World Cup is closing in on its ticket sales target, but is still behind.

Figures released today show more than 1.32 million tickets have been sold, making NZ$259m in revenue, which is NZ$9.5m.

Organizers were looking to sell 1.35 million of the 1.6 million available tickets.

To date 763,000 fans have attended 28 matches with 20 games still to be played.

Rugby World Cup chief executive Martin Snedden said it was a "fantastic result" and proof the tournament was gaining traction with local and international fans. "This weekend alone nearly a quarter of a million fans passed through the gates for matches which included the historic double header at Eden Park where 120,000 fans attended the two matches."

Only two matches are sold out: South Africa v. Samoa on Friday and Italy v. Ireland on Sunday. Every other game, including the final, has some tickets available. The final has tickets left, but all are the higher-end hospitality packages.

The big quarterfinal clash, likely to be between the Springboks and the Wallabies, in Wellington on October 9, has category A and B tickets available for $491 or $399 apiece.

The All Blacks vs Canada clash this Sunday has a handful of tickets with an impeded view for $78.